Lexicon of Style‘s mission is to embody every aspect of style. It is a visual dictionary where women can unite to find inspiration to express themselves through fashion, beauty, travel, and everyday life. Alexandra encourages everyone to dream big and to live an exciting, creative, and less ordinary lifestyle.
What exactly is it that you do? What would you consider your “job title” to be?
My “job title” would be fashion designer and style blogger, as I work full-time under my Lexicon Of Style brand. Currently, I design digitally printed silk scarves that are available for purchase on my website. Eventually I plan to expand my brand into Ready-to-Wear pieces, as those were my focus during my time studying Apparel and Textile Design at the University of Texas. I also minored in Business, which I believe is vital to becoming a successful designer, as it is not solely about the pieces I create, but also about the ability to build a brand; which I do by style blogging, where I feature my own products and my personal style to help inspire other women to dress confidently and creatively.
Why choose silk scarves as your first pieces to begin designing under the Lexicon Of Style brand?
Silk scarves are the first pieces I chose to create because they are reflective of a special moment early on in my life. When I was fifteen years old, I went on a trip to Europe with one of my best friends. For months I had been saving up my allowance to be able to buy a Missoni silk scarf that I had caught my eye. At the time my style icon was Margarita Missoni, and there was a Missoni perfume ad where she was wearing a silk scarf on her head “Hulk Hogan” style. I had always had a love for scarves, but at that moment I knew I needed a Missoni one in my life. I will never forget walking into the Missoni store at fifteen years old and leaving with my very own shopping bag – my very first major purchase. I immediately styled it on my head and wore it around Paris the rest of the day. Although I had a love for styling scarves before this purchase, this was when my obsession truly started. I kept saving up for more scarves, which eventually led to my next Louis Vuitton Twilly. I was officially hooked. Next thing I knew I had a collection of every possible patterned scarf ranging from fun big cheap scarves I bought from vendors on the streets, to high-end pieces like my first Alexander Mcqueen scarf. Then, in college, when I was given my first assignment in my Computer Aided Design class to design a scarf, Lexicon Of Style was (unofficially) born. I designed my first scarf (the Skull Kandy scarf), which was comprised of all of my favorite pieces of jewelry I used to wear. I thought, ‘What else could be better than all of my favorite jewelry printed on to my favorite kind of accessory?’ Though that was when the first Lexicon of Style scarf was born, it wasn’t until May of 2014 that I actually came out with a collection to sell on my website.
Why did you start this blog?
I started Lexicon of Style Scarves as my outlet for combining three of my passions; designing, styling, and blogging. My design process begins by bringing together different pieces of jewelry to form a unique pattern using Photoshop. Then, once I’ve created the whole design, I print it on to numerous types of silks to produce various textures of scarves. I then style them in different ways to incorporate them into my everyday wardrobe — which I then document on my blog and Instagram to showcase my personal style. Not only does my blog allow me to document the best ways to wear and style my scarves, but I also use it to showcase how easy it is to be creative with your fashion! Fashion and style is supposed to be fun. I like to think of my style as colorful yet edgy. There are no rules when it comes to fashion. Just stay true to yourself– that is what I try to communicate through my blog.
Hope you enjoy my designs and my blog as much as I have enjoyed creating them!
Alexandra (Lex) Dieck
LEXicon of Style